Live Labs
A-List Communications proprietary “LIVE LABS” program is designed to break the traditional and more costly bar sampling and brand ambassador staffing initiatives commonly used by liquor, beer and beverage companies and provides practical use for any company seeking valuable research with trendsetters & Influencers.
Overview: A-LIST has consultancies available with some of the top nightlife impresarios in top media markets, consisting of club/bar owners, promoters and doormen. As such, A-LIST can implement a consultancy in select markets to:
- Create a “direct-to-source” consultancy with the decision makers developing nightlife trends, buying/ordering products and marketing direct to influencers.
- Utilize clubs/venues as “incubators” for product to see what works and what doesn’t in advance of full production and marketing roll-out:
- Gain critical feedback from club & bar managers
- Gain critical feedback from bartenders, cocktail waitresses & bottle service hosts
- Gain access to influencer consumers
- Gain privileged info on how to package successful sell-through to clubs and venues
- Allows access to VIP events in venue at no extra charge.
Initial upfront expense can save exponential $’s on sampling and sell-through tactics